There was a time when the reviews were a tool for art critics or journalists that are able to tell. For some years the phenomenon has exploded: today we review a restaurant from our smartphones, or give an opinion about a hotel, on a perfume. Alongside of this fact is grown authentic plague of fake reviews while, we prefer the negative reviewsmake more credible than a positive one: “Panned by critics, but absolutely not to be missed this overwhelming scent catastrophic that leaves the noses glued to the wrist, up to the notes of the queue”.